In my last post, I promised I would give you my Pinterest strategy for driving traffic to my blog in my first month of blogging. I spent very little time promoting my blog this month. I just started, therefore, I have been working a lot behind the scenes so I haven’t perfected my schedule just yet. Although with the little work I have done the traffic is slowly coming.
My Pinterest Strategy
So before I dive into the juicy strategy I should give you my Pinterest statistics before I implemented my secret weapon!
Do you have a blog? Are you curious about starting one? I just wrote a post giving you a step-by-step guide, I’ll give you a link below. I also give my first month’s pageviews in that post!
December 1, 2019 – January 1, 2020
December 1, 2019 – January 1, 2020
I should give you a little background before we go any farther. In 2018 I started a blog. I haven’t been working on it and to be honest, I couldn’t find a good balance with work and blogging. So, I eventually ended up letting that blog go and starting from scratch.
I already had some decent Pinterest traffic being sent to my domain but after letting my blog go- it quickly dwindled. I had all kinds of Pinterest pins being sent to a suspended blog address and then to pages on my blog that do not exist. Not good.
Please do not do this. I have yet to finish redirecting all those old pins.
The Strategy I Use For Pinterest
After you have these main steps taken care of the next are pretty simple.
Set Up Your Pinterest Profile
Use the space you have available for you to add keywords that you would like to rank for. This is that magic Pinterest SEO you hear everyone talking about!
As you can see from the graphic above I added keywords to my name and the description. I also add my opt-in to the description as well. This will help you rank in Pinterest for the keywords that you want to eventually rank for in Google.
When you type in the keyword self-love blogger, I am the fourth person that appears. This is because I added the keyword to my profile. When I did this I couldn’t believe it worked, to be honest, but it did and it didn’t take long to see the results!
Now that you have that done you want to go to your boards and name them with keywords that you again want to rank for. For example, if you blog about self-love construct a board that is named Self-Love. Here are my boards for a reference.
From the graphic above you can see that I have a couple of boards related to self-love, I actually have 5. That way I can spread my pins around a couple different boards. I suggest you do this for all the topics you cover on your website.
Make The Perfect Board Description
Add a description for your board that has keywords that have to do with the board topic. This will help with your ranking.
Type your keyword into the search bar, before you hit enter you will see a list of words. Use these words in some form in your board description. Try making sentences that make sense to the reader.
When you hit enter on the search bar after entering your keyword you may see a list of words along the top of your screen. These are related keywords. If you add them to your description that will also work to your advantage.
You can also add relevant hashtags to your description. I usually use three.
Add Your Board Topic
Next, don’t forget to add the topic this will help Pinterest categorize your board. I have forgotten this so many times and as soon as I fixed it there was a difference in my traffic.
Create A Branded Board Cover
You have the option to choose your own board cover. This is the square box that you see on some people’s Pinterest page. I recently changed mine and I had over 80 boards! I suggest doing this because since I did I have been getting more follower requests. Plus, it looks really nice!
There are a few ways to change your board cover. You can use a pin that you already have on your board and move it around to a position that you like or upload a new one. I chose to make a new one so that it will reflect my brand colours.
I made my board cover in Canva but I didn’t make it a traditional pin size- I used 600×600 pixels. That is the amount of space you have available to use for the board cover size.
When you write a description for your pin fill it with the keywords you use in your board cover description. Add the link to your Pinterest board (that you’re making the cover for) as the link for your pin. Then when people click the pin they will be sent to your board.
Add Relevant Pins To Your Pinterest Boards
Now that you have your boards all set up its time to add your pins. I think Pinterest recommends to have at least 25 but when you have 100 or more you get the best results in my opinion. People like to scroll!
Remember to add only relevant pins to each board. When you are pinning a pin for the first time, always add the pin to its most relevant board first. You want Pinterest to rank your boards and pins high and by doing this you will help them. Don’t put a food pin on a fashion board. Understand? Go through your boards and just fix this and I bet you will see a spike in your Pinterest analytics!
When Is The Best Time To Pin?
When trying to figure this out I went to my Tailwind App and I chose the same times that the app recommended for me.
Do you use Tailwind? I love the app and I credit it for my growth in traffic although I do manual pin quite a bit as well.
Tailwind is very smart. It goes through your Pinterest Analytics and pics the best times for you to pin. Brilliant!
Click the banner below and try Tailwind yourself for Free! You will never look back. Just the fact that the app is pinning while I sleep sells me! It will also tell you if you’ve pinned a pin to a board already which is a tremendous help.
Tailwind works with Pinterest so whenever Pinterest releases an update Tailwind adjusts its app accordingly.
You should really download the app and use the free trial for yourself. If anything, just to test the results you get!
When I Pin: My Exact Pinterest Strategy
Like I said above, I use Tailwind to schedule my pins. Whichever times they have chosen me for the day, I fill up those slots. I have chosen to pin from Tailwind 15 – 20 times a day. The difference depends on what the app has chosen for a specific day.
I also try to go on Pinterest myself and manually pin the same amount throughout the day. So I’m pinning a couple pins in the morning, afternoon and evening.
Nothing too crazy, right? And this schedule has been working for me.
Group Boards Must Be Added To Your Pinterest Strategy
Try to apply for a couple of group boards in your niche at least once a week.
Group boards are regular Pinterest boards that you open up for collaborators. You do this in the same place you add your description.
It’s a great idea to make a couple of your own. This will help your Pinterest strategy greatly! It will help you gain followers because you can make that a rule to become a member.
Here is a link to two of my Pinterest group boards. Just follow me and send me a message through Pinterest and I’ll add you!
Group boards can be a great help. I’m a member of 20 group boards and I pin to them regularly to help my pins get in front of more eyes. Scroll through my boards and apply to the same ones I did, if they are relevant to your niche.
Did you discover anything different from my strategy than yours? I hope I have helped you in some way. Pinterest is always changing and updating its algorithms so I always try to check their blog to get the latest news.
Right now they are pushing new content ahead of old repinned content so keep making new pins!
I use Canva to make all my pins for Pinterest. The program is very easy to understand and the paid version lets you save your logo and blog colours which I love.
There you have it! You now have my strategy! I managed to go from 24k monthly unique viewers to 139k in one month and I know you can too! I will be updating my stats again next month just to see how everything is going and if I need to change things up a bit.
*Update* Pinterest has released a new update since I wrote this post. I will highlight the most important points for you.
New Pinterest Spam Policies
Pinterest has come out with some new updates that will keep our accounts safe and within their spam policies. We finally have an idea of what can get us caught in the dreaded Pinterest Spam Filter. No one wants to get their account suspended after we put in so much work behind the keys!
Tailwind and Pinterest put out a collaborative video discussing the update because they too have updated their platform to reflect the changes. Since Pinterest will never come out and tell you exactly when, where and what to pin, they kind of try to help you out through their scheduling partner Tailwind. So I will give you the highlights of the video below.
How Often You Should Pin
Tailwind will now enforce that we pin now more than 50 times a day with their scheduler. Although the recommended pin amount is between 15-25 pins a day. If you go over 50 pins a day Pinterest may penalize you.
Can You Repin The Same Content To Different Boards?
As a reflection of the new Pinterest update, Tailwind is now stopping you with a warning, from pinning to more than 10 boards at a time. This new Tailwind feature is called SmartGuide and I will talk about it in my next post.
How Much Time Should I Spend Between Pins?
People use to recommend at least 1 day between repins of the same content to different boards but Tailwind would allow you to wait as little as 10 minutes on its platform. This is now changed to 2 days! Pinterest calls this repetitive pinning and it’s a no-no!
Should I Create More Than 1 Pin Per Blog Post?
Pinterest is pushing new content on its platform. This means new pins with a new image and description, the URL can be the same. They are even suggesting 5 pins per post!
The need for new content on their platform is so great that they are pushing it to the point where it is seriously reflected in this latest update. Don’t forget Pinterest is a visual search engine so just changing the text overlay on your pin will not be considered a new pin. Use a completely different picture!
Use These Points In Your Pinterest Strategy
If you implement all the points discussed above you will be on your way to a viral pin on Pinterest! Also, if you would like some more information on Tailwind and how it will help you with your Pinterest strategy, I will be coming out with a post this week that will also highlight their new updates.
Check back soon to find out how I use Tailwind to send traffic to my blog!
Comment Down Below
Let me know below where you are in your Pinterest strategy. Do you have any helpful tips for me? I am open to any suggestions you have?
Pin to your favourite Pinterest board.